The popular bolgging site, WordPress.com announced a program today that will offer their users a new way to make money from their sites. It’s call WordAds.
Google’s AdWords (part of AdSense) is the current option for bloggers to have ads on their site, and WordPress is now directly competing with the program. WordPress’s WordAds makes use of its partnership with Federated Media.
The announcement was no surprise. Bloggers have been asking the company to establish an ad program for some time, but WordPress just now caved. The CEO, John Burke, said that the company wanted to wait until they created something better than Google’s “state-of-the-art” program because “users deserved better”. Not very many details have been released regarding the difference between AdWords and WordAds, but the company encourages all interested bloggers to fill out a form on the website.
I am not an avid blogger, but I think that Google needed some competition in regards to advertising on these sites. They have pretty much taken over a lot of activity online, but WordPress’s new program will allow users to make the best choice. Also having a program run through the blogging medium could create much easier access to these ads, and more communication in terms of payment and reach. Being a business major, my mindset is that competition makes for progress, so I am glad that a company challenged Google in this space.Source: Mashable